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Kuluttajatuotebrändin brändipääoman johtaminen vuonna 2025 Case: Kuusamon Juusto Oy
(2020)
Brändi on yksi organisaation tärkeimmistä kilpailuetua luovista tekijöistä ja siksi on tärkeä ymmärtää, mistä sen arvo muodostuu ja miten sitä johdetaan. Tulevaisuuden ennakointi sekä brändipääomamalli ovat esimerkkejä työkaluista, jotka...
Ulos kaapista! : ajatusmallit nukkuvien vaatteiden taustalla
(2024)
Opinnäytteessä seurataan uudentyyppisen varainkeruukonseptin pilotointia koululuokan toteuttamana. Pilotin aikana koululuokka keräsi vaatelahjoituksia, jotka myydään käytettyjen vaatteiden verkkokaupassa ja tuotto tilitetään luokkaretkikassaan...
Taloudenhallintasovelluksen suunnittelu palvelumuotoilun, pelillistämisen ja tuuppauksen menetelmiä hyödyntämällä
(2021)
Yli kymmenesosa Suomen kotitalouksista on pienituloisia ja velkaantuminen jatkaa kasvuaan. Velkaantuminen voi johtaa ennen pitkää maksuhäiriöihin. Tämän opinnäytetyön tavoitteena oli ymmärtää talousvaikeuksien ja maksuhäiriöiden syntymistä Suomessa...
Kuluttajan tuuppaaminen kestävään muotiin
(2024)
Nykyinen muotialan liiketoimintalogiikka perustuu jatkuvasti kasvavaan tuotantoon ja myyntiin, josta seuraa kestämätön ylikuluttaminen, huomattavat ympäristövaikutukset ja huonot työolot. Kuluttajat ovat yhä tietoisempia vaateteollisuuden...
Suomalaisen design-brändin kansainvälistymismahdollisuudet Sveitsin kuluttajakeskeisellä kohdemarkkinalla
(2020)
Tämän opinnäytetyön tarkoituksena on tukea suomalaisen, designalalla toimivan pienyrityksen kasvumahdollisuuksia kansainvälistymisprosessin kartoituksen kautta. Opinnäytetyö on keskittynyt tutkimaan kansainvälistymisprosessia Sveitsin kohdemarkkina...
Muuttuva kuluttaja ja kauppakeskuksissa toimivan yrityksen tulevaisuuden kilpailutekijät vuonna 2035
(2021)
Opinnäytetyön tarkoituksena oli selvittää, millainen toimintaympäristö tulevaisuuden kauppakeskus on ja onko se sijaintina paras mahdollinen vastaamaan Yritys X:n ja sen tulevaisuuden asiakkaiden tarpeita. Opinnäytetyön kehittämistehtävä keskittyi...
Kiertotalouden keinoin kohti ekologisempaa lemmikkieläinalaa
(2023)
on tarjolla valtava määrä. Ekologisten tuotteiden tai palvelujen tarjonta on kuitenkin toistaiseksi hyvin vähäistä. Lemmikkieläinala on vielä selvästi vihreän siirtymän alkutaipaleella. Opinnäytetyön tavoitteena on selvittää mitä ekologisia tuotteita ja...
To fight climate change, there is a pressure for reducing carbon emissions within the EU. Finland targets to become a carbon neutral nation by 2035. A central step towards this goal is reducing the overconsumption of natural resources by implementing circular economy. However, there are five alternative circular economy business models, and their suitability may vary across different fields of commerce, creating the need for assessment prior to their implementation. While there is a large selection of pet consumables, few of these are ecological nor are the services. The pet industry is in a relatively early phase towards a green transition. The aim of this thesis is to explore the availability of ecological pet products, identify what actions could be done to make the industry more ecological, collect and analyze the consumers` evaluation of the negative impacts of pet products and survey what kind of ecological products and services the consumers would like to use. The purpose of this thesis is to assess what circular economy models are implementable to the pet industry, while giving development proposals to how the industry can become more ecological. The findings of this thesis could support the consultation enterprise of Gaia Consulting. The theoretical framework reviews sustainable development, circular economy and the circular economy business models, sustainable consumer behavior and the important role of younger people mitigating climate change. Additionally, the EU green deal program and Finland’s circular economy goals, linear economy, megatrends, EU strategy for textiles and Finnish household consumption and its carbon footprint are discussed. In the empirical part of the thesis, qualitative and quantitative research methods were applied. Five specialists within the pet industry were interviewed regarding the current and future situation of the industry. To gain consumer perspective, a survey was widely distributed through social media as well as conducted on site at a pet store in Helsinki. Through the interviews it became evident that some companies have already made plans to make their operations greener. Additionally, the consumer results showed that there is a high interest for ecological products and services. The results of this study suggest that all the five circular economy business models could be utilized towards a more sustainable growth of the industry. Elements such as sustainable design, resale and repair are particular keystones towards a green transition. The results are also relevant in other similar fields of commerce such as kids and baby consumables and sales of seasonal products. Legislation, economic incentives and consumer demand are important drivers when moving towards a circular economy. To facilitate the transition, companies and consumers should be able to establish a dialogue for the development and demand to meet. Companies should also utilize their pre-existing customer relations to speed up the transition towards a circular economy. Companies in the pet industry have a strong potential to develop and implement circular economy business models for which there is available fundings. Changing the overall consumer attitudes to become more circular economy friendly accompanied by a positive communication around the topic are crucial attributes for a successful transition. Keywords: circular economy, green transition, pet industry...
To fight climate change, there is a pressure for reducing carbon emissions within the EU. Finland targets to become a carbon neutral nation by 2035. A central step towards this goal is reducing the overconsumption of natural resources by implementing circular economy. However, there are five alternative circular economy business models, and their suitability may vary across different fields of commerce, creating the need for assessment prior to their implementation. While there is a large selection of pet consumables, few of these are ecological nor are the services. The pet industry is in a relatively early phase towards a green transition. The aim of this thesis is to explore the availability of ecological pet products, identify what actions could be done to make the industry more ecological, collect and analyze the consumers` evaluation of the negative impacts of pet products and survey what kind of ecological products and services the consumers would like to use. The purpose of this thesis is to assess what circular economy models are implementable to the pet industry, while giving development proposals to how the industry can become more ecological. The findings of this thesis could support the consultation enterprise of Gaia Consulting. The theoretical framework reviews sustainable development, circular economy and the circular economy business models, sustainable consumer behavior and the important role of younger people mitigating climate change. Additionally, the EU green deal program and Finland’s circular economy goals, linear economy, megatrends, EU strategy for textiles and Finnish household consumption and its carbon footprint are discussed. In the empirical part of the thesis, qualitative and quantitative research methods were applied. Five specialists within the pet industry were interviewed regarding the current and future situation of the industry. To gain consumer perspective, a survey was widely distributed through social media as well as conducted on site at a pet store in Helsinki. Through the interviews it became evident that some companies have already made plans to make their operations greener. Additionally, the consumer results showed that there is a high interest for ecological products and services. The results of this study suggest that all the five circular economy business models could be utilized towards a more sustainable growth of the industry. Elements such as sustainable design, resale and repair are particular keystones towards a green transition. The results are also relevant in other similar fields of commerce such as kids and baby consumables and sales of seasonal products. Legislation, economic incentives and consumer demand are important drivers when moving towards a circular economy. To facilitate the transition, companies and consumers should be able to establish a dialogue for the development and demand to meet. Companies should also utilize their pre-existing customer relations to speed up the transition towards a circular economy. Companies in the pet industry have a strong potential to develop and implement circular economy business models for which there is available fundings. Changing the overall consumer attitudes to become more circular economy friendly accompanied by a positive communication around the topic are crucial attributes for a successful transition. Keywords: circular economy, green transition, pet industry...






